Jason Brooks // Digital marketing consultant based in Derby, Derbyshire, UK.
Time for a bit of light relief - SEO and all that can get so samey! As a Star Wars geek I love the 501st Legion's design.
To be fair though these should be set up properly and i haven't bothered myself which is pretty pathetic. Users like them as they help to orientate and like the above demonstrates, can inject a bit of personality into your brand.
I'll get my thinking and design head on then :0)
Well the table on this site reveals lots of suprises doesn't it?!
To be fair it is just a useful list to use for looking for inspiring social media campaigns.
I recommend a quick dig around the Facebook page for Porsche as it's a great example.
How to Build the Perfect Branded App
Many conversations that I have with both brands and advertising agencies start with the dreaded words 'we want an iphone app'. Why dreaded? After all as a mobile agency we just love to build apps. Unfortunately, any conversation that starts with those words shows that they have not thought about meeting their brand objectives, or their customers, let alone a great creative idea...
This article (link above) is absolutely spot on and very timely since the potential of mobile is just beginnig to gain some traction with more mainstream client types.
I see similarities with the early days of the web when clients would say "let's get a website, everyone else is!" without taking into consideration what the objectives are from both a business or end user persepective.
Check this graphic out. Personally I'm not exactly enlightened but I impressed that a simple graphic can be used to generate so much action on social media and I expect generate a lot of links for the owners - nice work ;0)
I absolutely love this type of stuff - no not Sunsilk - conversion rate optimisation tactics. Bryan Eisenberg, author of Call to Action a CRO bible has his finger right on the pulse and his article about how to get the best from a corporate photographer is very useful.
The critical point to remember is not that the model should always be pretty or good looking as a given but that they should be looking at the content you want the user to engage with.
Simple stuff isn't it but combined with other insider CRO tricks your conversion rate can go through the roof.
Search ToolsTop 10 U.K. Search Terms by Category, April 2010
By Jack Marshall, ClickZ, May 14, 2010
April's top 10 search terms by search volume from Hitwise.
Top 10 U.K. Search Terms by Category, March 2010 (%) IT and Internet Automotive Manufacturers Search Term Search Volume Search Term Search Volume paypal 12.78 audi 2.32 broadband speed test 2.12 bmw 2.06 paypal uk 1.92 ford 1.48 anagram solver 1.10 audi uk 1.36 paypal login 0.82 vauxhall 1.28 pay pal 0.52 mercedes benz 1.19 yougov 0.38 bmw uk 1.16 speed test 0.31 renault 1.07 paypal.co.uk 0.30 vw 0.99 auctiva 0.29 hyundai 0.96 Movies Social Networking and Forums Search Term Search Volume Search Term Search Volume cineworld 3.50 19.64 imdb 2.11 youtube 6.08 odeon 1.90 facebook login 5.44 vue 1.38 you tube 1.12 vue cinema 1.35 bebo 1.10 lovefilm 1.22 fb 0.76 odeon cinema 0.60 0.41 blockbuster 0.56 utube 0.39 showcase cinemas 0.48 club penguin 0.38 love film 0.47 facebook.com 0.34 Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products Search Term Search Volume Search Term Search Volume dominos 5.15 boots 22.17 pizza hut 4.50 boots uk 4.73 mcdonalds 4.15 holland and barrett 3.98 dominos pizza menu 1.84 lloyds phramacy 1.35 kfc 1.40 boots the chemist 0.77 dominoes 1.32 boots.com 0.64 makro 1.19 healthspan 0.64 domino's pizza 1.02 boots chemist 0.40 starbucks 0.87 holland and barret 0.33 costa coffee 0.81 simply supplements 0.30 Blogs and Personal Websites Broadcast Media Search Term Search Volume Search Term Search Volume bbc news 0.50 sky news 2.81 tumblr 0.38 bbc news 2.69 perez hilton 0.33 bbc 2.15 iphone 4g 0.32 bbc weather 1.89 0.31 daily mail 1.31 blogger 0.29 the sun 1.03 kotaku 0.26 bbc sport 0.83 gizmodo 0.26 weather 0.54 youtube 0.24 met office 0.45 just jared 0.23 0.36 Shopping Rewards and
DirectoriesTravel Destinations and Accommodations Search Term Search Volume Search Term Search Volume hotukdeals 0.65 travelodge 1.24 quido 0.63 trip advisor 1.00 tesco clubcard 0.52 premier inn 0.79 voucher codes 0.42 laterooms 0.48 envirophone 0.35 thorpe park 0.40 hot uk deals 0.29 alton towers 0.40 kelkoo 0.29 tripadvisor 0.32 pricerunner 0.27 tripadvisor uk 0.32 tesco clubcard deals 0.27 national trust 0.28 which 0.26 travel lodge 0.27
Some insights -
Paypal featuring highlights the continued rise of ecommerce. When faced with the option to pay via Paypal so often joining becomes a no brainer. It also could be indicative of people preferring to make transactions through sites with Paypal rather than the proprietary or untrustworthy looking third party carts that many online stores still provide.
No surprise to see Facebook perched at the summit for social but interesting to see Walt Disney's Club Penguin making an appearance. A Disney affiliate site could be the order of the day! Also the spelling of utube could be a nice in for any keyword hijackers.
Lovefilm is increasingly popular and dominos features heavily demonstrating a trend towards staying at home and saving the old cash in these hard times - although I have never understood how they get away with selling bread, red coloured water and chopped stuff for £10 quid a pop.
Sky out performing BBC is interesting. You's thin BBC would out optimise Sky so maybe it's there proliferation of branding building online ads that is driving search? Nice to see the Daily Mail, a paper that speaks it mind, doing well besides all of the far left slurs it has to deal with.
I loved this little drawing. It can help you to finally pin down your company value proposition by finding the "three legs of the stool".
I'll let the article and the pictures do the talking, just click through the link above.
Hmm, no surprises then. The reality is that most businesses don't have the first clue where to engage or how to engage with social media. I've been doing a bit of training recently covering setting up campaigns, which tools to use for distribution, interaction and very important - tracking.
Tracking what is going on is the real gem and there are some cool and 'free' tools out there that you can get started with today.
The bottom line is that it's just about taking that initial dive in. Yeah, sure, you'll flap about a bit just like your first time in a swimming pool and you'll take the odd gulp down the wrong hole but in time your business will find it's niche and your prospects will find you.
In 5 years time you'll wonder what all of the fuss was about.
For some quick and easy training that you'll enjoy check out my fastrack social media training packages
This new update from Google in the webmaster tools is awesome. Selecting keywords for fine tuning and weeding out keywords that are not worth pursuing never got any easier!
Check out this post by the Chaffmeister.
More wisdom from the master of all things 'usability' Mr. Jakob Nielsen. This one is a nugget about how web pages are typically viewed with the conclusion that the left side of a page gets more attention than the right.
Genius or just plain obvious?
Again though it begs the questions should we all just follow these conventions and have web pages that all look the same or perhaps just agree that for certain sites like news delivery this works and for others like a gimmicky FMCG brand with a load of interactivity it perhaps doesn't.
